AESOP MERCI

2010 | PARIS | FRANCE

‘Since installation time was limited, a large net was conceived to hold back 4,500 folded shippers suspended above. Carefully fixed and strategically tethered, the black netting stretched and flexed as an optimum quantity of boxes was loaded’

In 2010, Merci Merci emerged as one of the world's trendiest concept stores upon its arrival in Paris. Having garnered attention in the design and product world, Aesop was invited to feature their products in a three-month installation at the store. Using the brand's own packaging, an undulating featured ceiling rises up one wall and spreads across the space. Surplus standard shipping boxes recently sent from Aesop HQ in Melbourne were repurposed to create a display like the temporary store on Flinders Lane.

Since installation time was limited, a large net was conceived to hold back 4,500 folded shippers suspended above. Carefully fixed and strategically tethered, the black netting stretched and flexed as an optimum quantity of boxes was loaded. This innovative use of recycled materials not only transformed the space but also highlighted the possibilities of impactful sustainable design in this high-fashion environment.

  • RETAIL

  • COMPLETE

  • PARIS | FRANCE

  • BUILT BY MARCH STUDIO

  • LOUIS BASQUIAT